SCOUT
Agentic Commerce ExperimentAn exploration of what flight discovery and booking could become when the interface is a conversation and AI agents can increasingly act on our behalf.
An independent innovation studio
I make ideas
come alive.
I explore problems, possibilities and emerging technologies — and turn promising ideas into tangible experiments.
Explore the experimentsSelected experiments
An evolving body of work / 01—04HUMAN SIGNAL
Enterprise Intelligence ExperimentAn exploration of how organisations could capture what people know is actually happening — not only what their systems record — and turn those human signals into useful intelligence.
AI ID COPILOT
AI-Enabled Workflow ExperimentAn exploration of how AI could reduce the administrative work surrounding interior design while preserving the part designers actually value: designing.
DIGITAL WORKFLOW TOOLS
Workflow ExperimentsA collection of practical tools exploring how repetitive, fragmented and manual work can be made dramatically simpler.
The studio / A place for what if
Some ideas begin with a problem.
Others begin with a possibility.
Fred Wong Innovation Studio is a space for exploring both.
I ask questions, connect ideas, technology, human needs and business possibilities, and rapidly make concepts tangible so they can be experienced, tested and understood.
How I work
A practice of curiosity- 01
Ask
Ask the right questions.
- 02
Discover
Understand what is really happening.
- 03
Imagine
See what could be different.
- 04
Make
Make the idea tangible.
- 05
Test
Put it in front of people.
- 06
Learn
Learn what happens.
It starts with a conversation
Have a problem,
possibility or idea
worth exploring?
It doesn’t need to be a fully formed brief.
Bring me a problem, an opportunity, an emerging technology — or simply a question that starts with “What if?”